Is the Fiat 500L the new, smaller swagger wagon?

December 20, 2012 at 5:58 am

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Blonde mom rapper with Fiat 500L

Toyota tried to make family hauler commercials cool with its “Swagger Wagon” spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota’s idea with a web ad for its new Fiat 500L called “The Motherhood.” Trying to cater to the 500L’s target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.

We’re not going to spoil anything for you here, but if you’re hoping for useful information about the larger 500L, then this commercial isn’t for you. If you’re looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you’ll know what do with, though, we have to warn you that this video’s language might be a little unsafe for conservative workplaces.

Continue reading Is the Fiat 500L the new, smaller swagger wagon?

Is the Fiat 500L the new, smaller swagger wagon? originally appeared on Autoblog on Wed, 19 Dec 2012 13:00:00 EST. Please see our terms for use of feeds.

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Dodge vs. Chevy tug-of-war taken to the extreme

December 18, 2012 at 11:58 am

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They say “idle hands are the devil’s playground,” but said playgrounds grow to Disney-sized proportions when a pair of jacked-up trucks, two egos, a chain and an empty mall parking lot are involved. Proof of this is the video below, which shows a Cummins-powered Dodge Ram circa 2006 to 2008 chained tail-to-tail with what looks to be a gasoline-powered Chevrolet Silverado from the late 1990s or early 2000s.

We don’t necessarily have to tell you who wins this battle, but we’ll let you see for yourself the lengths the “winning” driver goes to prove his point. There’s plenty of foul language in the video below, so beware that this might be Not Safe For Work, and not that we should have to tell you, but please, do not try this at home.

Continue reading Dodge vs. Chevy tug-of-war taken to the extreme

Dodge vs. Chevy tug-of-war taken to the extreme originally appeared on Autoblog on Mon, 17 Dec 2012 14:58:00 EST. Please see our terms for use of feeds.

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Dodge vs. Chevy tug-of-war taken to the extreme

December 18, 2012 at 11:58 am

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They say “idle hands are the devil’s playground,” but said playgrounds grow to Disney-sized proportions when a pair of jacked-up trucks, two egos, a chain and an empty mall parking lot are involved. Proof of this is the video below, which shows a Cummins-powered Dodge Ram circa 2006 to 2008 chained tail-to-tail with what looks to be a gasoline-powered Chevrolet Silverado from the late 1990s or early 2000s.

We don’t necessarily have to tell you who wins this battle, but we’ll let you see for yourself the lengths the “winning” driver goes to prove his point. There’s plenty of foul language in the video below, so beware that this might be Not Safe For Work, and not that we should have to tell you, but please, do not try this at home.

Continue reading Dodge vs. Chevy tug-of-war taken to the extreme

Dodge vs. Chevy tug-of-war taken to the extreme originally appeared on Autoblog on Mon, 17 Dec 2012 14:58:00 EST. Please see our terms for use of feeds.

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Chrysler workers fired for drinking back on job against automaker’s wishes [w/video] [UPDATE]

December 12, 2012 at 5:05 am

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Chrysler workers drinking on the job

As much as Chrysler would like to “move on,” it seems that the story of employees who drink on the job just refuses to die. The latest? According to Fox 2 News in Detroit, the 13 workers who were fired in 2010 after its cameras caught them drinking alcohol and smoking what looks to be marijuana in a park during work hours have been reinstated following arbitration.

Chrysler released the following statement:

“Chrysler Group LLC acknowledges the reinstatement of a number of employees from the Jefferson North assembly plant who were discharged from the company in September 2010 after appearing in a local TV station’s story about their off-duty conduct.”

While the company does not agree with the ultimate decision of the arbitrator, we respect the grievance procedure process as outlined in the collective bargaining agreement and our relationship with the UAW. Unfortunately, the company was put in a very difficult position because of the way the story was investigated and ultimately revealed to the public. These employees from Jefferson North have been off work for more than two years. The time has come to put this situation behind us and resume our focus on building quality products that will firmly establish Chrysler Group’s position in the marketplace.”

Clearly, Chrysler isn’t pleased with this outcome, and we don’t blame them one bit. The automaker declined to comment when Fox asked if the workers received compensation for the two years they were suspended without pay and ultimately fired.

How could an arbitrator possibly side with the fired workers? Much like the automaker itself, we’re at a loss for words. A video report from Fox can be seen below.

UPDATE: Chrysler has further responded to this matter by issuing a longer, official statement on its media blog. You can also read the full response below.

Continue reading Chrysler workers fired for drinking back on job against automaker’s wishes [w/video] [UPDATE]

Chrysler workers fired for drinking back on job against automaker’s wishes [w/video] [UPDATE] originally appeared on Autoblog on Mon, 10 Dec 2012 08:58:00 EST. Please see our terms for use of feeds.

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Chrysler workers fired for drinking back on job against automaker’s wishes [w/video]

December 10, 2012 at 9:21 pm

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Chrysler workers drinking on the job

As much as Chrysler would like to “move on,” it seems that the story of employees who drink on the job just refuses to die. The latest? According to Fox 2 News in Detroit, the 13 workers who were fired in 2010 after its cameras caught them drinking alcohol and smoking what looks to be marijuana in a park during work hours have been reinstated following arbitration.

Chrysler released the following statement:

“Chrysler Group LLC acknowledges the reinstatement of a number of employees from the Jefferson North assembly plant who were discharged from the company in September 2010 after appearing in a local TV station’s story about their off-duty conduct.”

While the company does not agree with the ultimate decision of the arbitrator, we respect the grievance procedure process as outlined in the collective bargaining agreement and our relationship with the UAW. Unfortunately, the company was put in a very difficult position because of the way the story was investigated and ultimately revealed to the public. These employees from Jefferson North have been off work for more than two years. The time has come to put this situation behind us and resume our focus on building quality products that will firmly establish Chrysler Group’s position in the marketplace.”

Clearly, Chrysler isn’t pleased with this outcome, and we don’t blame them one bit. The automaker declined to comment when Fox asked if the workers received compensation for the two years they were suspended without pay and ultimately fired.

How could an arbitrator possibly side with the fired workers? Much like the automaker itself, we’re at a loss for words. A video report from Fox can be seen below.

Continue reading Chrysler workers fired for drinking back on job against automaker’s wishes [w/video]

Chrysler workers fired for drinking back on job against automaker’s wishes [w/video] originally appeared on Autoblog on Mon, 10 Dec 2012 08:58:00 EST. Please see our terms for use of feeds.

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Can Fiat’s sexy new ads score during the Super Bowl? [w/poll]

December 4, 2012 at 2:36 pm

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Fiat sexy Catrinel Menghia topless beach ad

Chrysler marketing chief Olivier Francois has unveiled five new Fiat ads he says could be used in the 2013 Super Bowl. All five were previewed at the Los Angeles Auto Show last week and show five different “everyday” situations where the 500 acts as a catalyst to boost adrenaline levels.

The first shows an attractive female driver suiting up for a spin around a track in the new electric-powered 500e. The drive goes well until the second turn when, obviously, something goes wrong. The 500e is all over the road and eventually careens off course in a cloud of dust. The support crew races to the car where the picturesque brunette is French-kissing a shirtless man behind the wheel. The spot ends with the tagline “Environmentally Sexy” above a rocking 500e.

The second ad has two tuxedoed men in the front seat of a 500L trying to catch a glimpse of two young ladies changing into bridesmaid dresses in the back seat. It’s mildly entertaining but gets better at the end when the surprise punchline carries home the message “More room. More possibilities.”

The third and fourth ads are also for the 500L and make clever twists on the “Very family friendly” tagline. Dear old Dad gets some sisterly jollies in one and in the other Junior gets a hearty welcome into his girlfriend’s family.

But Fiat saved the best for last. Remember that hot ad for the Fiat 500 Abarth that debuted in the 2012 Super Bowl? Called “Seduction,” it starred supermodel Catrinel Menghia. Ms. Menghia returns with a scorpion co-star slowly inching its way up her bikini-covered back. As the new 500 Abarth Cabrio streaks by, the stinger-equipped arachnid makes a strategic clip with a claw and we get the tag, “Small, wicked… and now topless.”

Check out the videos below and give us your opinion in our poll.

View Poll

Continue reading Can Fiat’s sexy new ads score during the Super Bowl? [w/poll]

Can Fiat’s sexy new ads score during the Super Bowl? [w/poll] originally appeared on Autoblog on Mon, 03 Dec 2012 20:00:00 EST. Please see our terms for use of feeds.

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Watch Sam Hubinette and Jen Horsey run Targa Newfoundland in a Fiat 500 Abarth

November 17, 2012 at 2:45 pm

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Targa Newfoundland Fiat 500 Abarth

We’d grown pretty accustomed to seeing Sam Hubinette sling a Dodge Challenger around a drift course, but the guy knows how to do more than go sideways. Back in September, the Crazy Swede partnered up with Jen Horsey to take on the Targa Newfoundland in a Fiat 500 Abarth in the open class. How’d the team do? The plucky little hatch snagged second place, finishing just one second behind Paul Dyer in his 300 horsepower Mistubishi Lancer Evo IX. That’s no mean feat considering the Abarth puts down just 160 ponies of its own.

Fiat worked up a quick video documenting Hubinette and Horsey’s efforts over the long week, and you can check it out below. In addition to taking home the silver, the team also walked away with a few other honors, including the Presidents Manufacturers’ Challenger award and the Next Generation Challenge title for vehicles with 1.6 liters of displacement and less.

Continue reading Watch Sam Hubinette and Jen Horsey run Targa Newfoundland in a Fiat 500 Abarth

Watch Sam Hubinette and Jen Horsey run Targa Newfoundland in a Fiat 500 Abarth originally appeared on Autoblog on Thu, 15 Nov 2012 17:00:00 EST. Please see our terms for use of feeds.

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Fiat confirms 500 Abarth Cabrio for LA with F1-inspired video

November 17, 2012 at 12:19 am

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Fiat 500 Abarth Convertible video screen capture

In addition to the electric 500e, Fiat will be debuting a new 500 Abarth Cabrio under the lights of the Los Angeles Auto Show later this month. And to get everyone excited about the scorpion-stung droptop, Fiat has launched this promo video showing the cars zipping around a track at the hands of Ferrari Formula One drivers Fernando Alonso and Felipe Massa.

Fiat confirmed the car’s LA debut in its one-sentence description of the video on the company’s YouTube channel.

The Scuderia Ferrari drivers Fernando Alonso and Felipe Massa tested the Fiat 500 Abarth Cabrio in Austin, Texas, in anticipation of its North American debut at the 2012 Los Angeles Auto Show.

There’s a lot to love about the 500 Abarth – we’ve enjoyed it on several occasions – and we can only assume that this new Cabrio model won’t disappoint. And how could it? After all, one of our favorite parts about the Abarth experience is the utterly amazing sound that shoots out of the tailpipes, and that aural pleasure will only be enhanced with the roof flipped back.

Scroll down to see the short video for yourself, and stay tuned for the full details as part of the LA Auto Show festivities.

Continue reading Fiat confirms 500 Abarth Cabrio for LA with F1-inspired video

Fiat confirms 500 Abarth Cabrio for LA with F1-inspired video originally appeared on Autoblog on Fri, 16 Nov 2012 16:28:00 EST. Please see our terms for use of feeds.

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Being in Chrysler’s Eminem Super Bowl ad changed gospel choir’s lives [w/videos]

November 15, 2012 at 5:52 am

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Selected From God gospel choir singing in Detroit - video screencap

In 2011, Chrysler unveiled its now-famous “Imported from Detroit” ad during the Super Bowl. The ad that sparked a Motown rallying cry of sorts featured Eminem, the Chrysler 200, and a key musical element; the Selected of God gospel choir. The choir performed Eminem’s “Lose Yourself,” and in doing so, unwittingly catapulted their careers.

The Detroit Free Press has highlighted how the group became involved with Chrysler, and the subsequent fame that came with the ad. Apparently ad agency Wieden + Kennedy was looking to cast genuine Detroiters rather than actors for the ad campaign, and sought out a bellman, waitresses, and a gospel choir. Larry Callahan, director of the Selected of God choir, answered a casting call to audition for the ad. Only days before the ad ran did they know their full role in the TV spot.

Apparently, while the choir was rehearsing at Detroit’s legendary Fox Theater, Eminem walked in. The director though the rapper’s presence would distract the group, but they continued to perform. In reaction to this, the ad’s creators changed the concept to its final incarnation.

Following the ad, which gained national attention, the choir’s fame rose, too. According to Callahan, the number of shows that Selected of God performs per year has gone from a half-dozen to almost 60. The group is debuting its third album, entitled The Evolution II, today, featuring promotion from Walmart and Chrysler, which continues to partner with, and support the choir.

Selected of God has performed at the New York Auto Show, as well as at Chrysler-sponsored events. The choir will be performing at the Second Ebenezer Church in Detroit, with the sponsorship of Chrysler. In addition, the Auburn Hills automaker will once again feature the Selected of God choir in a new ad, titled “Big Finish,” which is set to air at the end of the year.

Continue reading Being in Chrysler’s Eminem Super Bowl ad changed gospel choir’s lives [w/videos]

Being in Chrysler’s Eminem Super Bowl ad changed gospel choir’s lives [w/videos] originally appeared on Autoblog on Wed, 14 Nov 2012 19:01:00 EST. Please see our terms for use of feeds.

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Watch Jack Beckman’s NHRA funny car explode, still win race

November 10, 2012 at 7:53 am

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Jack Beckman's NHRA funny car explodes - video screencap

Jack Beckman is looking to wrap up his first-ever NHRA Funny Car title, and it appears an exploding car is not going to slow him down. Half-way through this qualifying run on Thursday, a spectacular explosion destroyed his car’s Dodge bodywork, engulfing Beckman in a ball of flames while traveling at almost 300 miles per hour. Fortunately, Beckman was not injured in the explosion (although he did lose an eyebrow from the fire) and he actually went on to win the race with a 4.117-second ETA at 273 mph, qualifying him fifth for this weekend’s race at Auto Club Raceway in Pomona, California.

Despite losing most of the car’s body and having a visor covered in oil, Beckman was able to deploy the parachutes and bring was left of his Charger funny car safely to a stop. In the video, you can actually see him shielding the fire from his face as he tries to get the car slowed down, and then once stopped, he hops out of the cockpit waving to the crowd. After the car comes to a rest, we get a good look at how underneath their funny car body shells, these racers actually resemble the classic rear-seat dragsters from the good ol’ days.

According to ESPN, the team has a spare body for the car and will be able to race. As for the missing eyebrow, well only time will fix that. Scroll down to watch the amazing video which includes a slow-motion look at the incident as well as an in-car view that shows exactly what Beckman saw.

Continue reading Watch Jack Beckman’s NHRA funny car explode, still win race

Watch Jack Beckman’s NHRA funny car explode, still win race originally appeared on Autoblog on Fri, 09 Nov 2012 16:58:00 EST. Please see our terms for use of feeds.

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