Is the Fiat 500L the new, smaller swagger wagon?

December 20, 2012 at 5:58 am

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Blonde mom rapper with Fiat 500L

Toyota tried to make family hauler commercials cool with its “Swagger Wagon” spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota’s idea with a web ad for its new Fiat 500L called “The Motherhood.” Trying to cater to the 500L’s target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.

We’re not going to spoil anything for you here, but if you’re hoping for useful information about the larger 500L, then this commercial isn’t for you. If you’re looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you’ll know what do with, though, we have to warn you that this video’s language might be a little unsafe for conservative workplaces.

Continue reading Is the Fiat 500L the new, smaller swagger wagon?

Is the Fiat 500L the new, smaller swagger wagon? originally appeared on Autoblog on Wed, 19 Dec 2012 13:00:00 EST. Please see our terms for use of feeds.

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Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

December 15, 2012 at 10:51 am

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Who would have ever thought there’d be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.

Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn’t even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It’s Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we’d be remiss if we didn’t at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.

Of all the car videos, only the Fiat ad wasn’t played during a Super Bowl. Check out all eight videos – in order – after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi’s Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Continue reading Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] originally appeared on Autoblog on Fri, 14 Dec 2012 20:02:00 EST. Please see our terms for use of feeds.

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Maserati looking to book 13,000 sales of new Quattroporte in 2013

December 11, 2012 at 4:33 pm

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2013 Maserati Quattroporte - front three-quarter view

Europe’s continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it’s looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.

Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand’s low volume image to change, hoping to position it closer to BMW and Porsche in the market.

The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It’s all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati looking to book 13,000 sales of new Quattroporte in 2013 originally appeared on Autoblog on Mon, 10 Dec 2012 18:30:00 EST. Please see our terms for use of feeds.

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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

December 11, 2012 at 4:33 pm

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Fiat boss Sergio Marchionne

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It’s the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Pi

Spitballs flying between Nissan and Fiat

December 7, 2012 at 6:27 am

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At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier Fran

Spitballs flying between Nissan and Fiat

December 7, 2012 at 6:27 am

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At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier Fran

Can Fiat’s sexy new ads score during the Super Bowl? [w/poll]

December 4, 2012 at 2:36 pm

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Fiat sexy Catrinel Menghia topless beach ad

Chrysler marketing chief Olivier Francois has unveiled five new Fiat ads he says could be used in the 2013 Super Bowl. All five were previewed at the Los Angeles Auto Show last week and show five different “everyday” situations where the 500 acts as a catalyst to boost adrenaline levels.

The first shows an attractive female driver suiting up for a spin around a track in the new electric-powered 500e. The drive goes well until the second turn when, obviously, something goes wrong. The 500e is all over the road and eventually careens off course in a cloud of dust. The support crew races to the car where the picturesque brunette is French-kissing a shirtless man behind the wheel. The spot ends with the tagline “Environmentally Sexy” above a rocking 500e.

The second ad has two tuxedoed men in the front seat of a 500L trying to catch a glimpse of two young ladies changing into bridesmaid dresses in the back seat. It’s mildly entertaining but gets better at the end when the surprise punchline carries home the message “More room. More possibilities.”

The third and fourth ads are also for the 500L and make clever twists on the “Very family friendly” tagline. Dear old Dad gets some sisterly jollies in one and in the other Junior gets a hearty welcome into his girlfriend’s family.

But Fiat saved the best for last. Remember that hot ad for the Fiat 500 Abarth that debuted in the 2012 Super Bowl? Called “Seduction,” it starred supermodel Catrinel Menghia. Ms. Menghia returns with a scorpion co-star slowly inching its way up her bikini-covered back. As the new 500 Abarth Cabrio streaks by, the stinger-equipped arachnid makes a strategic clip with a claw and we get the tag, “Small, wicked… and now topless.”

Check out the videos below and give us your opinion in our poll.

View Poll

Continue reading Can Fiat’s sexy new ads score during the Super Bowl? [w/poll]

Can Fiat’s sexy new ads score during the Super Bowl? [w/poll] originally appeared on Autoblog on Mon, 03 Dec 2012 20:00:00 EST. Please see our terms for use of feeds.

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2013 Fiat 500e finally ready to rock down to Electric Orange Avenue

December 2, 2012 at 1:22 am

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For a car that Fiat didn’t want to build, the company sure has a lot to say about it. The damn near mythical Fiat 500e is finally here, and a trip utilizing its 100-mile range would probably give you just enough time to finish reading the press releases that came with it.

Among the highlights are the color, Electrico Arancione – Electric Orange to the Anglophones among you – with contrasting white lower fascia, available only with the Bianca Perla (white) interior treatment. There are three exterior treatments, Nero (black), Bianca Perla and the eSport Package, that decide the color of the exterior accents (like the front fascia and mirrors) on the car’s five available hues of Argento (silver), Grigio (gray), Bianca Perla and Nero, and that aforementioned Electric Orange that can only be had with Bianca Perla. The e-Sport Package gets the Nero interior and blacks-out the hatch in Nero trim work, black wheels and a “gradient-style” graphic along the door for “a high-voltage look.”

The leatherette interior comes in two colors, either Nero or Steam, and gets Electric Orange accents. Electric-car touches include the seven-inch TFT screen in the dash that provides basic driving information as well as the status of the battery, range and general vehicle info.

The bodywork has been resculpted for less drag, the result being a 13-percent improvement in aerodynamics and a decrease in coefficient of drag from .36 to .31. It’s been done through tweaks like the perforated (Fiat calls it “dot matrix”) front fascia and side sills, resculpted mirror caps and rear spoiler, bellypans under the car and 15-inch wheels with flush faces.

That’s to make easier work for the 111-horsepower electric-drive motor with 147 pound-feet of torque and its 24 kWh, all so that it can provide the estimated range of “more than 80 miles” on the 15-inch Firehawk GT low-rolling resistance tires. Fiat says that city driving “typically” yields “greater than 100 miles.” The rating is an “estimated 116 miles per gallon” and charging time on a 240-volt outlet is less than four hours. An iPhone and Android smartphone app keeps owners remotely notified of electric-car tidbits, and the TomTom navigation system can provide EV-friendly routes.

Settle in and check out absolutely all the details in the encyclopedic press release below, take a gander at it in the high-res gallery above, and stay tuned for our impression from the LA Auto Show floor.

Continue reading 2013 Fiat 500e finally ready to rock down to Electric Orange Avenue

2013 Fiat 500e finally ready to rock down to Electric Orange Avenue originally appeared on Autoblog on Wed, 28 Nov 2012 00:05:00 EST. Please see our terms for use of feeds.

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2013 Fiat 500C Abarth rocks you like a hurricane

December 1, 2012 at 12:21 pm

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The 2013 Fiat 500C Abarth is debuting in the City of Angels. It’s the super-tuned version of the 500C combining all the best of fresh-air motoring and heightened performance from the scorpion-badged marque. As with the vanilla 500C, the Abarth’s folding canvas roof opens all the way at up to 50 miles per hour, and will slide back to the rear spoiler at up to 60 mph.

Sweetening is found everywhere else, with Fiat’s 1.4-liter MultiAir good for 160 horsepower and 170 pound-feet of torque in Sport mode (155 lb-ft standard), which takes the baby hatch from standstill to 60 miles per hour in just over seven seconds. Shifting is via a five-speed manual, but the sound of that engine running straight from the dual exhaust pipes to your ears with no roof to intervene should help you forget about the anachronistic transmission.

Underneath its skimpy bits of metal, the Abarth gets tons of tweaks compared to the 500C to support its sporting nature. Things like a reworked suspension with stiffer springs, larger half shafts and CV joints, quicker steering and larger brake rotors, a three-setting ESC and optional 17-inch alloys all add to the fun. The cabin throws plenty of black leather around, along with one-piece seats that get racing harness pass-throughs.

If the engine note isn’t enough to satisfy your aural requests, the 500C Abarth is the first convertible in the world to get a Beats by Dr. Dre audio system, boasting six speakers and a subwoofer. Buyers can also take advantage of the Abarth Driving Experience free of charge, taught by instructors at – of all things – the Richard Petty Driving Experience.

Sit tight, we’ll have live pictures of the new performance ragtop live from the 2012 LA Motor Show for you shortly.

Continue reading 2013 Fiat 500C Abarth rocks you like a hurricane

2013 Fiat 500C Abarth rocks you like a hurricane originally appeared on Autoblog on Wed, 28 Nov 2012 00:06:00 EST. Please see our terms for use of feeds.

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2013 Fiat 500C Abarth rocks you like a hurricane

December 1, 2012 at 12:21 pm

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The 2013 Fiat 500C Abarth is debuting in the City of Angels. It’s the super-tuned version of the 500C combining all the best of fresh-air motoring and heightened performance from the scorpion-badged marque. As with the vanilla 500C, the Abarth’s folding canvas roof opens all the way at up to 50 miles per hour, and will slide back to the rear spoiler at up to 60 mph.

Sweetening is found everywhere else, with Fiat’s 1.4-liter MultiAir good for 160 horsepower and 170 pound-feet of torque in Sport mode (155 lb-ft standard), which takes the baby hatch from standstill to 60 miles per hour in just over seven seconds. Shifting is via a five-speed manual, but the sound of that engine running straight from the dual exhaust pipes to your ears with no roof to intervene should help you forget about the anachronistic transmission.

Underneath its skimpy bits of metal, the Abarth gets tons of tweaks compared to the 500C to support its sporting nature. Things like a reworked suspension with stiffer springs, larger half shafts and CV joints, quicker steering and larger brake rotors, a three-setting ESC and optional 17-inch alloys all add to the fun. The cabin throws plenty of black leather around, along with one-piece seats that get racing harness pass-throughs.

If the engine note isn’t enough to satisfy your aural requests, the 500C Abarth is the first convertible in the world to get a Beats by Dr. Dre audio system, boasting six speakers and a subwoofer. Buyers can also take advantage of the Abarth Driving Experience free of charge, taught by instructors at – of all things – the Richard Petty Driving Experience.

Sit tight, we’ll have live pictures of the new performance ragtop live from the 2012 LA Motor Show for you shortly.

Continue reading 2013 Fiat 500C Abarth rocks you like a hurricane

2013 Fiat 500C Abarth rocks you like a hurricane originally appeared on Autoblog on Wed, 28 Nov 2012 00:06:00 EST. Please see our terms for use of feeds.

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